Who is the client, or company you are representing?
The brand I am representing is Carmex.
What is the product and brand? Why did you choose it?
Carmex is a brand of lip balm produced by Carma Laboratories, Inc. It is sold in jars, sticks, and squeezable containers. I chose this because it was the first thing I saw when I opened my backpack.
What type of service do you provide?
The type of service I provide is retail.
Who is the target audience? Specify Age Range
The target audience for my product are people who like to use lip balms, and those that aren't informed about the brand in order to persuade them into buying the product.
Where would you expect to see this advertisement?
I would expect to see this type of advertising in video ads or any other social media like Snapchat, Instagram, and Facebook.
What kind of lighting are you going to use to make this look professional?
I will use bright lighting in order to have a bright and "happy" theme. This will provide happy feelings for the audience and may help with persuading them into buying the product.
What props do you need?
The props I will use would be a green screen or just a nice "summer" background, and bright lighting.
Is there a slogan for that company? Do you have a catchy phrase? Slogan you can think of?
The slogan for this company is "Let's take care of that. It soothes. It heals. It protects." In my opinion I feel that using the same and original slogan that Carmex has could be a very good idea.
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